Picking the right martech systems is essential for success in today’s marketing landscape and will only grow more important in the future.  But the right choice depends less on technical details than understanding how martech supports larger strategic goals.  This keynote will identify the one key objective that drives successful martech planning and illustrate how to factor this objective into every level of martech decision-making.

This panel discussion will provide valuable insights into the state of martech in Indonesia and SE Asia. Panellists will share their experiences on how technology is transforming the marketing landscape in the region and the opportunities and challenges that lie ahead.

• Adoption rate of martech in the region, how it compares to other markets, the effectiveness of the emerging/popular martech solutions being used 
• Challenges, opportunities and issues such as data privacy and security, the need for skilled professionals, and the potential new revenue streams involves
• Integration of martech into an organisation’s business strategy to achieve marketing goals, effectively measuring the ROI of these martech solutions

It’s easy to get excited about Customer Data Platforms, but are they the best way for your organisation to manage customer data?  This workshop will show you how to find out, starting with definition of business needs, an examination of alternative solutions, recommendations on how to choose the best options, and tips for a successful deployment.  A fast-paced mix of lecture, discussion, and hands-on exercises will create a productive learning experience. 

In this session, we delve into strategies for building successful customer retention and leveraging data to deepen relationships with their most valuable customers, from personalised communication and loyalty programs to engagement initiatives and feedback mechanisms. 

• Implementing retention marketing by using methods like personalisation, data analytics, use of mobile and social media, and more
• How marketers are using technology to implement engagement strategies supported by data and automate tasks using an omnichannel campaign orchestrator
• Applying these insights to business decisions being made in real-time

One key factor to consider while delivering a seamless and personalised user experience to buyers is whether your user is accessing your company’s products or services through a mobile app or a web browser. Users who engage with a business through a mobile app are more likely to be retained as customers and make purchases than those who engage through a web browser. How can brands take advantage of this trend?

• Understanding where and when your users are willing to make a purchase and how to direct the traffic to mobile apps
• Focusing on strategies that encourage users to download and use your mobile app
• Considering the specific needs and preferences of your target audience when developing your mobile app strategy

This session will explore how a leading brand effectively leveraged marketing technology to achieve its business goals. It will cover various aspects of martech implementation, such as selecting appropriate tools and platforms, integrating different systems, measuring key performance indicators and so on.

• Examining the brand’s martech strategy in depth, exploring tactics used and challenges they faced - be it for integration with existing systems or employee training and more
• Highlighting specific experiment-driven business decisions they made to implement their strategies
• Key takeaways & best practices that can be applied to other businesses in the industry & beyond

In this session, explore the vital role of customer identity in driving marketing profitability through successful technology implementation across diverse industries. Uncover the impactful case study illustrating how effective customer identity strategies can boost revenue, enhance business performance, and reduce Customer Acquisition Cost (CAC). 

• The concept of customer identity and why it is crucial for marketing
• Common identity traps in Martech tools
• Case study on CAC reduction with CDP implementation

In this session, we unravel the pivotal question of AI’s role in enabling performance marketing. Despite the promise of AI, an advertiser’s conventional approach to performance marketing is still set to falter. In reality, your marketing approach is only as good as the insights it can offer to truly comprehend the value of ad spends and it begins with the right questions! To unlock the transformative potential of AI solutions, marketers need to begin by asking the right questions to derive the right actionable insights into campaign performance, channel efficiency, and ad spend attribution.

• How conventional performance marketing works and why it falters
• Drowning in data but starving for the right insights
• How AI can unlock acquisition success with the right questions for actionable intelligence, and how you can get the right insights for the true value of your ad spends

This panel discussion will explore the potential benefits and drawbacks of using personalisation in marketing technology to enhance customer engagement. Panellists will also speak about best practices and discuss individual case studies from their own experience regarding implementation of personalisation strategies that balance customer engagement with data privacy and security concerns.

• Strengthening customers’ loyalty and engagement through personalised offers; using AI to offer real-time suggestions, check in post-purchase, and follow up for feedback
• Navigating omnichannel complexity -  exploring the best possible strategy to garner cross-channel analytics and drive personalised engagement
• Creating intelligent content and investing in contextual personalisation because creative strategy growth needs more than actionable insights

Customer loyalty is an essential aspect of any business. Loyal customers tend to buy more, promote the brand, and are less likely to switch to competitors. Building customer loyalty requires a long-term strategy that goes beyond transactional interactions and involves providing a strong emotional experience to customers. In this session, Jarrett demonstrates how to effectively use gamification techniques to further your brand's loyalty programmes. 

• What is gamification and how does it influence consumer behaviour
• Case studies for gamification that have worked well in building customer loyalty
• The role of technology in enabling your gamification strategy

To prioritise privacy, brands have the option to develop a pool of first party data as they prepare for a cookieless future. First party data effectively manages consumer identities driving cross-selling and upselling, enabling businesses to create lasting, meaningful relationships with their consumers while providing more hyper-personalised customer experiences. But how do you go about building one while maintaining transparency?

• Effectively collecting customer data across channels to build an agile data pool for adapting to a cookie-free future
• How can brands demonstrate clear value in exchange for data?
• Consent management and the importance of the precious double opt-in

In this session, discover how brands can achieve remarkable marketing success by harnessing the power of collaboration with influencers and creators. Also explore the strategies and tactics employed by GoPlay to effectively leverage these partnerships, driving brand awareness, engagement, and business growth through collaborative creations with influencers and creators.

• Identifying the right influencers/creators for your brand
• The evolving nature of influencer marketing and keeping up with the emerging technologies and platforms to reach your target audience
• The impact of creators and influencers on your brand awareness, engagement, and conversion

The world is transforming and has become more digital than ever before. Nowadays, information is consumed by people in a nonlinear manner via a multitude of mediums. Brands need to establish and maintain an omnichannel structure because it can provide a strategy that is more effective than the sum of its parts. Brands can use this to successfully connect with consumers where they are — such as with a campaign that targets shoppers on social media with ads that link back to an eCommerce hub. But how do they do this effectively? 

• Staying connected with customers across channels
• Using data for more engaged customers and driving results that are both valuable and meaningful
• Using AI-based chat and voice bots at the right point in your service offering